There’s a cost to Metro naming rights

Published July 17, 2017 This content is archived.

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An opinion piece in The Washington Post by Mark Bartholomew, professor of law and the author of “Adcreep: The Case Against Modern Marketing,” about the dire financial situation of the Washington Metropolitan Area Transit Authority, which has led its managers to look into the possibility of selling naming rights to its stations, looks at the problems associated with this kind of sell-off of government infrastructure. “Washington is a city built on this country’s best ideas and impulses, its memorials and monuments representing and fostering shared, democratic values. Those values will be harder to recognize if these spaces are not kept distinct from the commercial sphere. Naming rights may seem like an easy way for Metro to generate revenue, but this is a situation where erasing the line between public space and private business is too high of a price to pay,” he writes.

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https://www.washingtonpost.com/blogs/all-opinions-are-local/wp/2017/07/17/theres-a-cost-to-metro-naming-rights/?utm_term=.4a2c176547c9

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